Old Spice ad:
- men should be like him
- 'I am who you want to be'
- targeted at both males and females
- men need to step up their game
- abs
- buff
- men need to be adventures
- 'walked on water' - almost jesus
- cake says your beautiful
- men need to be able to build things
- swan dive through the air almost like jesus
- land in spa, wealth, luxury - relaxed, living the dream
- badass on a motorbike
- unrealistic
Solo ad:
- tough guy
- masculin
- strong
- not scared of anything
- sexualising men
- dominant
- in control
- Australian man
- willing to take control of a situation
- sloppy/messy
- intimidating
- athletic
- survive in the wild
- target audience: Australian men and women
Diet Coke ad:
- sexualising women wants man
- mand doing work
- women sitting, watching and eating
- group of women but man is still most dominant
- sloppy/messy
- used as sex symbol
- lawn moer had hypnosis sign
- target audience: men and women
Lynx ad:
- only older women in ad
- if you angles will fall for you
- all women were attracted to him
- you don't have to be perfect for it to work
-
Calvin Klein:
- oily, muscular
-looking into the camera
-hand resting on underwear band
-unrealistic
-you buy Calvin Klein you will be attractive
- who a woman wants to be with him
Azarro Men's Fragrance ad:
- the girls will be drawn to you
- the smell will attract them
- you have control
- more advertising the after affects than the actual fragrance
Watch:
- james bond
- perfectly dressed
- spotlight
- strong
- adventurous
- handsome
- powerful
- well known
- appeals to women and men
Twilight:
- manly
- dominant
- strong
- pining after a girl
What are Stereotypes:
- St Hilda's Uniform
- Dumb
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