Term 2, Lesson 5

How has the Avengers been advertised and promoted?
social media
youtube
tv
movies
billboards

How many official trailers have been released?
5

Name some of the forms of online, tv, cinema promotion used.
sporting event (superbowl)
facebook ads
Instagram ‘featured’
twitter
celebrity advertisement (twitter, appearances, interviews)
youtube ads
website popups

Trailer 2
slower
allowed us to take in more
adults

Trailer 3
mix
more general
kept the audience engaged

marketing to same audiences without social media:
pay tv - most people watch
cinema - trailers before movies
internet - flash, high resolution pictures
posters
billboards
celebrity interviews
merchandise
magazines
radio
newspapers
comacon

Advertising in 1989:
radio
newspaper
comacon
merchandise
posters
billboards
tv
cinemas
celebrity interviews
prizes in cereal boxes